Friday, January 20, 2017

Retailing depression

Macy's, Sears are among American giant retail stores that will make shop rite look like stall, kissing the dust at the end of the seasonal sales in spite of the over $695 billion spent on holiday shopping this year. Though the stores are aesthetically designed to taste, the aisles loaded with eye catching merchandise and the walls paved with designers labels, dishearteningly, the make up does not make up a woman!

These retail outlets provide shopping release for the teeming compulsive average Americans with high propensity to individual disposable incomes to indulge themselves in. Thoughts are overly paid also to the teeming tourists who in their guile at window shopping are easily separated from their prized dollars. The shops open long hours with all amenities put in place for people to shop to death, well, literarily.

It however came as news when the obituary of these stores was announced to the public. What the unassuming shoppers do not have on their shopping list are listed below as the causes of this close down that is likely to melt over a hundred thousand jobs!

Compared to the “ goods once sold or bought cannot be returned” policy back home, these stores simply do not have a return policy! I mean, once you have a proof of purchase which can range from your receipts to your date of birth! You are ceaselessly encouraged by the system to return your goods; culminating into sizeable potential loss of earned revenue. Both are considerable extreme management policies, from varying perspectives.

Secondly, online orders have taken the sail off the troubled boat of the stores. Having to shop from the comfort of your home-or wherever you find yourself with a device,present an enthralling opportunity for the shopping generation next. Ridiculous discounts and bargains available online is also a major attraction to online shoppers compare to shopping at the stores

Human resources is a potential sore thumb for the major stores who in an attempt to save cost prefer seasonal staff over permanent employees. People are hired, given a DIY computerised training and released into the market at the lowest minimum wages.

The retail industry as a whole is largely dependent upon the economic well being of the nation. As the nation prospers and people have more money to spend, the retail industry generally flourishes. However, in more difficult economic times, that we have America involved in wars on foreign soils, the chicken may have come home to roost.

When you get to the top, there is only one road sign.





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